If you have a business, or if you have a personal page in the online environment, it’s great to have a perfect landing page, as this is the first thing that people see when they get there. As you certainly know by now, the image is everything here, and it doesn’t matter that you offer great services or great products – if the presentation is bad, then people will search someone else.
This is where the web design comes in – with its help, you can get the best out of the online environment, so let’s see some things that you should know about it.
When You Need Web Design
Web design is needed when you want to style up the image of your business. A great web designer will tell you exactly what works and what not, and what it she best course of action for your website.
This is also needed when you want to re-brand your business and you need a new image for the online environment. People will get to see something new and something different, and the impact will be greater than if you would only change the logo or the tagline of your business.
The web design will help you get more traffic to your web site – it’s known that people like to see interesting things, so if you have an old page that hasn’t been updated in ages, then it’s definitely the time to start upgrading it and improving it.
When you decide to get someone to help you out with your website, make sure that they are qualified to do so. First of all, ask them about a portfolio – it’s a pride to show a potential client their work, so if they don’t have a portfolio, you need to choose someone else.
While you’re here, make sure you ask about what exactly are they going to do – the answer will tell you a lot. If you receive a technical answer, that person is not good for you. Make sure you choose someone who knows how to explain you on your own language – they are not just friendly, but they also realize that not everyone understands what they are saying.
What to Ask For
When you hire a web designer to improve your website, make sure you ask as many of the following as possible. First of all, the website should have no errors – if the site uploads too hard, people will leave and they will look for similar website that work better. Secondly, you need to have great content.
The web designer is for designing the website, so make sure you have great articles that are relevant for your type of web site – your activity. This content will have to be relevant to your activity, so that the designer could use SEO techniques on it.
The SEO comes from search engine optimization and it is a marketing technique used for improving the ranking in the results given by search engines. This will help you a lot, as with the proper SEO, you could be ranking higher in top results of search engines.
However, for this to work, your website has to have fresh content all the time, and it also has to be unique – the search engines like to visit pages that are constantly updated and with relevant content.
A good web design will help you increase the activity of your business but it can also take you to success. People decide in less than 15 seconds if they like what they are seeing, so you’d better ask your web designer to run proper analysis to determine what you have to improve and what you have to change on your website based on the preferences of your customers and visitors.